Privacy Policy

Durham Basement Renovations operates an online lead-generation service connecting individuals seeking basement renovation services with local basement renovation professionals.

We are not a basement renovation contractor unless expressly stated otherwise.

Our role is to collect enquiries from individuals interested in basement renovation services and, where the individual has provided the appropriate consent, share those enquiries with one or more local renovation professionals who may be able to respond to the enquiry.

Email: info@durhambasementrenovations.ca

For privacy-related questions, requests or complaints, please contact us using the email address above.

Depending on how you use our website and submit an enquiry, we may collect information such as:

• Full name
• Telephone number
• Email address
• City, postal code or general property location
• Property address, where provided
• Description of your basement renovation project
• Approximate project size or scope
• Desired project timing
• Budget information, if provided
• Other information you voluntarily provide through an enquiry form
• Information necessary to communicate with you about your enquiry

We may also automatically collect certain technical information when you visit our website, such as:

• IP address
• Browser type
• Device type
• Operating system
• Pages viewed
• Date and time of visits
• Referring website or advertising source
• General website usage information

We collect only information that is reasonably necessary for the purposes described in this Privacy Policy.

We may collect personal information:

• Directly from you when you complete an enquiry form;
• When you contact us by email or other communication method;
• Through your use of our website;
• Through cookies, analytics tools and similar technologies;
• Through advertising platforms or marketing campaigns through which you voluntarily submit an enquiry.

Where personal information is collected from another source, we will handle that information in accordance with applicable privacy laws.

We may collect, use and disclose your personal information for the following purposes:

• To process and respond to your basement renovation enquiry;
• To determine which local renovation professionals may be able to assist with your project;
• To share your enquiry with local renovation professionals where you have provided the required consent;
• To allow renovation professionals to contact you regarding your enquiry;
• To communicate with you about your enquiry;
• To verify or improve the quality of enquiries submitted through our website;
• To operate, maintain and improve our website;
• To monitor website performance and user experience;
• To prevent fraud, misuse or abuse of our website;
• To maintain records of consent and enquiries;
• To comply with legal and regulatory requirements; and
• For other purposes that are identified to you at or before the time your information is collected, or for which you otherwise provide consent where required.

We will not use your personal information for purposes that are incompatible with the purposes described above without obtaining additional consent where required by law.

The primary purpose of our lead-generation service is to connect individuals seeking renovation services with local renovation professionals.

If you submit a basement renovation enquiry and provide the required consent, we may share information from your enquiry with one or more local renovation professionals who may be able to provide basement renovation services.

Depending on the circumstances, the information shared may include:

• Your name;
• Telephone number;
• Email address;
• Property location or address;
• Project details;
• Project timing;
• Budget information you provide; and
• Other information reasonably necessary for the renovation professional to respond to your enquiry.

The renovation professionals who receive your enquiry may contact you directly regarding your renovation project.

We do not represent that any particular renovation professional will be available, suitable, licensed, insured or qualified for your specific project. You are responsible for independently evaluating and selecting any contractor you choose to hire.

Where appropriate, we may describe participating renovation professionals as “screened,” “verified” or using similar terminology. Any screening process does not constitute a guarantee of the contractor's work, qualifications, licensing, insurance, pricing or performance.

Your enquiry may be provided to more than one renovation professional.

The number of renovation professionals receiving an enquiry may vary depending on factors such as the location of the project, availability of contractors and the nature of the requested service.

We will not represent that your enquiry is being provided to only one contractor if it may be provided to multiple contractors.

The purpose of sharing your enquiry is to allow renovation professionals to contact you regarding the renovation services you requested.

We may use third-party service providers to help us operate our business and website.

These providers may assist with services such as:

• Website hosting;
• Website development;
• Database and cloud storage;
• Analytics;
• Advertising;
• Security;
• Data processing;
• Customer relationship management;
• Form processing; and
• Other technology or business services.

These service providers may have access to personal information only to the extent reasonably necessary to provide services to us and are expected to protect that information appropriately.

We may use analytics, advertising and tracking technologies to understand how visitors use our website, measure advertising performance and improve our services.

These technologies may collect information such as your IP address, device information, pages visited, referral source and interactions with advertisements.

Where required by applicable law, we will obtain appropriate consent for cookies or other tracking technologies.

You may be able to control certain cookies and tracking technologies through your browser or device settings.

We generally rely on meaningful consent to collect, use and disclose personal information.

When you submit an enquiry, we will provide information about the purposes for which your information will be collected, used and disclosed.

Where applicable, our enquiry form will include a separate consent mechanism explaining that your enquiry and contact information may be shared with one or more local renovation professionals so they can respond to your enquiry.

You are not required to provide personal information that is not reasonably necessary for the stated purpose. However, if you choose not to provide information necessary to process your enquiry, we may be unable to connect you with a renovation professional.

Subject to legal or contractual restrictions, you may withdraw your consent to the collection, use or disclosure of your personal information by contacting us at:

Email: info@durhambasementrenovations.ca

Withdrawal of consent does not affect the lawfulness of any collection, use or disclosure that occurred before consent was withdrawn.

Please note that withdrawing consent may prevent us from continuing to process or distribute your enquiry.

If you have already been contacted by a renovation professional, you may also need to communicate directly with that professional if you no longer wish to be contacted by them.

If you provide express consent to receive commercial electronic messages, communications sent by us will comply with applicable requirements of Canada's Anti-Spam Legislation (“CASL”).

Commercial electronic messages may include email or text messages.

Where CASL applies, messages will identify the sender and include an appropriate unsubscribe mechanism.

You may withdraw consent to receive commercial electronic messages at any time. Unsubscribe requests will be processed in accordance with applicable law.

Note that renovation professionals who receive your enquiry are responsible for complying with applicable laws when contacting you directly.

If you provide your telephone number and consent to being contacted about your renovation enquiry, you may receive telephone calls regarding that enquiry.

You may request that we stop contacting you by contacting us at:

Email: info@durhambasementrenovations.ca

Renovation professionals who receive your enquiry are separately responsible for complying with applicable telemarketing and do-not-call requirements when contacting you.

We retain personal information only for as long as reasonably necessary to fulfil the purposes for which it was collected, maintain appropriate business and legal records, resolve disputes, enforce agreements and comply with applicable legal obligations.

Retention periods may vary depending on the type of information and the purpose for which it was collected.

When personal information is no longer required, we will take reasonable steps to securely delete, destroy or anonymize it, subject to applicable legal or business requirements.

We use reasonable administrative, technical and physical safeguards appropriate to the sensitivity of the personal information we hold.

These safeguards may include:

• Access controls;
• Password protection;
• Secure hosting and storage;
• Limiting access to personal information;
• Secure transmission where appropriate;
• Monitoring and security procedures; and
• Reasonable procedures for handling privacy incidents.

No method of transmitting or storing information is completely secure, and we cannot guarantee absolute security.

If we become aware of a breach of security safeguards involving personal information, we will assess the incident and take steps required by applicable privacy laws.

Where legally required, we will notify affected individuals and/or the appropriate privacy regulator.

You may request access to personal information we hold about you, subject to applicable legal exceptions.

You may also request correction of inaccurate or incomplete personal information.

To make an access or correction request, contact:

Email: info@durhambasementrenovations.ca

We may need to verify your identity before responding to a request.

We take reasonable steps to ensure that personal information under our control is accurate, complete and up to date where necessary for the purposes for which it is used.

You may contact us to request correction of information that you believe is inaccurate or incomplete.

Our website and services are intended for adults seeking renovation services.

We do not knowingly collect personal information from children for the purpose of generating renovation leads.

If you believe a child has provided personal information to us, please contact us so that we can review and, where appropriate, delete the information.

Some of our service providers may store or process information outside Canada.

Where personal information is processed outside Canada, it may be subject to the laws of the jurisdiction in which it is stored or processed and may be accessible to governmental authorities in accordance with those laws.

We take reasonable steps to ensure that service providers handling personal information provide appropriate safeguards.

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices, content or security of third-party websites.

We encourage you to review the privacy policies of third-party websites before providing them with personal information.

We may update this Privacy Policy from time to time to reflect changes to our business, services, technology or legal requirements.

When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy.

Where required by law, we will obtain additional consent before using personal information for a new purpose that is not compatible with the purposes described when the information was originally collected.

If you have questions about this Privacy Policy or believe that we have not handled your personal information appropriately, please contact us:

Durham Basement Renovations

Email: info@durhambasementrenovations.ca

We will review and respond to privacy-related inquiries and complaints in accordance with applicable privacy laws.

If you are not satisfied with our response, you may have the right to contact the applicable privacy regulator.

This Privacy Policy is intended to describe our privacy practices in accordance with applicable Canadian privacy legislation, including the Personal Information Protection and Electronic Documents Act (PIPEDA) where applicable.

Depending on the nature and location of our business activities, other federal or provincial privacy legislation may also apply.